Hi, I’m Jake, a results-oriented UX generalist with over 20 years  designing and building data-driven,  user-centered experiences.

Design Philosophy

  • I am a critical thinker who wants to build innovative features.
  • I have strong product intuition and justify my ideas with user needs.
  • I believe in the power of storytelling.
  • I am aware of my commitment to craft.
  • I am shifting from consistency to coherence.

Navy Nuclear Machinist’s Mate

Before I began my career, I spent 6 years as a nuclear-trained submariner and navy diver. The longest amount of time I spent under water was 45 days ( I don’t recommend it). I had the good fortune to visit 17 countries during my service.

LEFT: I’m about to perform a security dive in Crete.

BELOW: I’m standing topside as a safety diver as we prepare to transit away from Stavangar, Norway. 

LEFT: I’m about to jump off of the sailplane during a swim call in the Mediterranean. In the background you can see the aircraft carrier USS Theodore Roosevelt. 

BELOW: Receiving my Submarine Warfare pin from my commanding officer, also known among submariners as “Dolphins.”

Motorcycle Madness

In my spare time, I build custom motorcycles with my oldest son. 

Art & Design

As a designer, I try and create something new often. This is a mural I did at my Crossfit gym in 2022. 

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