Design Philosophy
- I am a critical thinker who wants to build innovative features.
- I have strong product intuition and justify my ideas with user needs.
- I believe in the power of storytelling.
- I am aware of my commitment to craft.
- I am shifting from consistency to coherence.


Navy Nuclear Machinist’s Mate
Before I began my career, I spent 6 years as a nuclear-trained submariner and navy diver. The longest amount of time I spent under water was 45 days ( I don’t recommend it). I had the good fortune to visit 17 countries during my service.
LEFT: I’m about to perform a security dive in Crete.
BELOW: I’m standing topside as a safety diver as we prepare to transit away from Stavangar, Norway.

LEFT: I’m about to jump off of the sailplane during a swim call in the Mediterranean. In the background you can see the aircraft carrier USS Theodore Roosevelt.
BELOW: Receiving my Submarine Warfare pin from my commanding officer, also known among submariners as “Dolphins.”



Motorcycle Madness
In my spare time, I build custom motorcycles with my oldest son.




Hi, I’m Jake, a results-oriented UX generalist with over 20 years designing and building data-driven, user-centered experiences.


