UX & Product Design Leader · Columbus, Ohio
20+ years leading UX for brands like GAP, Express and AEP — from first ecommerce launches to mobile apps people use every day.
Fun fact
45 days underwater.Before UX, I spent six years as a Navy nuclear submariner. I don’t recommend the 45 days.
Problem · role · result
2018 · Utilities · UX Lead
AEP customers could only pay online, by mail or at a store counter. I led UX, research and creative direction for AEP’s first iOS and Android app — while bringing design sprints to a waterfall organization.
1stAEP customer service app, across 11 states
Read the AEP case study
2013 · Ecommerce · UX Architect
Made a desktop-only checkout work on every device without touching its DOM, using media queries, jQuery hooks and hi-fi prototypes that doubled as developer spec.
+14%mobile checkout conversion
Read the GAP case study
2011–2012 · Ecommerce · UX Manager
Merged a standalone mobile site and the desktop store into one responsive experience, designed mobile-first, with a one-page checkout and an inline quickview that kept shoppers in context.
1responsive store for every device
Read the Express case studyPersonas, workshops and testing come first — including accessibility testing with people who use assistive technology. At AEP, my persona template became the company standard.
Working, hi-fi prototypes serve as test material and developer spec at once, so less gets lost between design and code.
From running six Rogue Fitness sites to mentoring new designers, I care most about a team that keeps shipping well.
Selfless, incredibly dedicated and a master of both the big picture and the most finite detail.
Jake Clark is one of the most creative people I’ve come across.